World’s largest soft-drink concentrate manufacturer

Rasna
rasnalogo

INDUSTRY

FMCG

YEAR

2022

SERVICES OFFERED

  • Packaging
  • Merchandise
  • Exhibitions
  • Label Design
  • Stall Design
Introduction-2

Started its journey three and half decades ago, Rasna has become one of the largest manufacturers of instant drinks. Currently, products of Rasna are giving fruitful indulgence in 53+ countries. Individual ownership is in the core values of Rasna’s success, which why Rasna is soaring skies with 22% SDC Market shares. Rasna is delivering uncompromised quality offerings with currently having 1.6 million products available at all the outlets of Rasna.

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Our extended family

Objectives

Objective

  • Cater to all requirements from translation to packaging adaption
  • Exhibition branding with precision and value addition
  • Instead of multiple agencies, they focused on single agency communication so we had to adapt to many SOPs
Challenges-1

Challanges

  • Adapting to the legacy methods for a global brand
  • Being a multinational work, translation had to be precise and per the localities
  • Scattered data and limited room for creativity in design
  • Starting from scratch is easier than continuing with an established tone of a brand
Solutions

Solution

  • Provided advertising solution and designed collaterals in a brief time
  • Having worked with many creative agencies – big & small – we found Granth refreshingly different. The Granth team is always bubbling with new ideas, they have inexhaustible patience and they deliver on time. It’s a truly a pleasure to work with this young agency.
    – Raj Pinjani, Director, Rasna International
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We have delivered several stunning performances

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